It’s a kind of marketing with which we’re becoming familiar from the Bob Dylan “camp”: rumors of a new album being recorded, followed weeks or months later by an official announcement, and then the granting of a “listening session” to certain select music journalists, with the proviso, mind you, that no notes be taken.
It’s been a highly effective way of creating a buzz (and Dylan has had two albums which entered various charts around the world at number one in the past decade). However, lest we dismiss it too cynically as a hyping mechanism, we should at least bear in mind that were one of these people at a listening session to come away saying how incredibly dull the record was (“I almost fell asleep! I just wanted to escape!”) then that would not do much for the sales prospects. You can avoid that to some degree by picking people whom you expect will enjoy the music, but there’s no guarantees.
As far as I know, only one writer who’s heard the forthcoming album has said anything about it to date, and that’s Allan Jones of the UK’s Uncut magazine. He did not fall asleep, it seems. After four or five tracks, he says, he was only thinking “how much better is this thing going to get?” Now that’s the kind of buzz you really like to have.
In terms of concrete characterizations, Jones really only says that the album has less of the “roadhouse blues” or “jazzy riverboat shuffles” that has populated the last three Dylan albums, but he alludes instead to songs like “Red River Shore” or “’Cross the Green Mountain” in terms of what the new record feels like. Those are great songs; in fact they are unforgettable classics of Dylan’s latter-day career. Again, high marks for buzz, although I do presume that Allan Jones is merely giving his honest impression rather than trying to hype anything.
Continue reading World anticipates a Tempest (and also a new Bob Dylan album)