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“Forever Young” in Kohl’s Commercial (Bob Dylan)

Forever Young Bob Dylan Kohl's commercialYesterday I griped cantankerously about BobDylan.com daring to make some kind of video for his song “Like a Rolling Stone.” Today I’ve become aware of further new visuals for a Bob Dylan song, courtesy of the U.S. discount department store chain known as Kohl’s.

There are some differences. It is not one of Bob Dylan’s versions of the song, but instead a simple cover version by a female singer with a guitar. And it is about thirty-three seconds long. As commercials go, it is tasteful, not pushing the sale of anything in particular but just trying to create a general good feeling. One may understandably recoil from being manipulated, but Lord knows there are worse ways of being manipulated. You can watch it below, embedded via YouTube. Continue reading “Forever Young” in Kohl’s Commercial (Bob Dylan)