Jameson Irish Whiskey is easily the best-selling Irish whiskey in the world. It has long been a fixture as such; if a bar stocks only one Irish whiskey, it is almost certainly going to be Jameson. I’m not the sufficient historian to know how and why this came to be so. But it likely has something to do with the fact that Jameson was one of the few survivors of the destruction of a once-thriving international market for Irish whiskey, caused by a trade war with Britain and worsened by the era of prohibition in the United States, both events occurring early in the twentieth century. In addition, being a whiskey manufactured in the Republic of Ireland, Jameson has arguably generated loyalty from many Irish expatriates and their descendants, as opposed, say, to the “Protestant” Bushmills Irish Whiskey from Co. Antrim.
Whatever the reasons for Jameson coming to connote “Irish whiskey” in much of the world, I do think that Jameson’s dominance explains why Irish whiskey has had such a low status for so long. (This has been changing in recent years with a proliferation of good quality new and resurrected brands.) Jameson—and here I am speaking of the plain, ordinary type and not the single-malt and aged varietals—is simply not a good whiskey.
Before I get more specific about my dislike of it, however, I’d like to indulge in a brief reminiscence that perhaps shows how even bad liquor finds its appropriate place.
Those who traveled back and forth between Ireland and the U.S.A. in past years and decades would undoubtedly remember a strange feature of the trip: the forced stop at Shannon Airport. That is, if you had booked a flight from the U.S.A. to Dublin (the capital city on Ireland’s east coast) you would fly across the Atlantic for six and half hours or so, and then, with your destination about fifteen minutes away, the aircraft would descend and land on Ireland’s west coast, at Shannon, a place that seemed more of a glorified airfield than a true, busy international airport. Passengers would be required to leave the plane, for perhaps an hour and a half or so, and then would have to get back on so the plane could take off again for one of the shortest jaunts a jumbo jet would ever make, over what seemed just a few fields and rivers to Dublin city. Although Shannon was at one time a standard refueling stop, nobody was fooled as to why this stopover was maintained as a compulsory one for modern transatlantic airliners; its purpose was only to provide work to the employees of that airport, and to get the travelers to open their wallets in various ways. Indeed, duty free shopping originated at Shannon Airport. And that is not the only thing that Shannon Airport gave to the world. Continue reading Jameson Irish Whiskey